About
Hi, I'm Jeff. I started Crescent with one goal: to make fine art quality prints at reasonable prices. When I moved into my house it looked empty with nothing hanging on the walls. When I looked online for prints that I liked I was shocked by how expensive even a modestly sized print was. This is ink and paper, technology that's been around for centuries, and we don't have to do it by hand any more either.
Modern fine art printers are engineering marvels, but what separates the best printmakers from the rest isn't technology, it's quality control. Everyone is using the same printers—only two companies make the best ones—and once you figure out how to work them you should be capable of making prints as good as anyone else, so it makes no sense to pay more for a commodity product.
By owning our own printers, printing on-demand, and automating our processes we're able to create quality prints at reasonable prices. Everybody wins, and we make the world around us a little more beautiful.